Gateway

Data Source from https://en.wikipedia.org/

Gateway, Inc., previously Gateway 2000, was an American computer hardware company. The company develops, manufactures, supports, and markets a wide range of personal computers, computer monitors, servers, and computer accessories. It was acquired by hardware and electronics corporation, Acer, in October 2007.

Gateway was founded on September 5, 1985, on a farm outside Sioux City, Iowa, by Ted Waitt, Norm Waitt (Ted's brother), and Mike Hammond.

The origins of the company's name and cow motif can be traced to the meatpacking industry in the Sioux City area in the late 19th century. Before the Big Sioux and Missouri rivers were spanned by bridges, it was common to transport cattle into Sioux City by ferry, and every so often, a cow would slip off the ferry deck. The farmers were often left with no choice but to give up the cow for lost and get the rest across the fast-moving river. Ted Waitt's ancestor was an enterprising individual who would round up these cattle before they could drown and sold them to the meatpacking plants once rescued. Also, North Sioux City, SD is sometimes referred to as the "Gateway to South Dakota" due to its location.

Gateway 2000 was also an innovator in low-end computers with the first sub-$1,000 name-brand PC, the all-in-one Astro.

Gateway built brand recognition in part by shipping computers in spotted boxes patterned after Holstein cow markings. In 1989, Gateway moved its corporate offices and production facilities to North Sioux City, South Dakota. In line with the Holstein cow mascot, Gateway opened a chain of farm-styled retail stores called Gateway Country Stores, mostly in suburban and rural areas across the United States. It dropped the "2000" from its name on October 31, 1998 in an effort to appeal to non-millennial markets. Gateway acquired Advanced Logic Research, a maker of high-end personal computers and servers, the year prior.